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Velora Media
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Common questions · the ones contractors ask first

Contractor marketing FAQ.

How do I get more leads as a contractor?

Show up where homeowners search, then answer fast. A complete Google Business Profile with photos of finished jobs and recent reviews brings in the calls, and every estimate request needs a reply before the homeowner calls someone else. Velora Media sets up local SEO, missed-call text-back, and review requests for independent contractors.

How do I get contractor leads without paying for lead apps?

Build a source of leads you own. Lead apps can fill gaps, but you pay for each lead and the homeowner may be talking to other contractors too. A strong Google profile, local SEO, and reviews bring homeowners straight to you. Velora sets those up so fewer of your jobs depend on paid leads.

How much does contractor marketing cost?

At Velora, Local SEO Setup costs $500 to $1,200, Missed-Call Text-Back is $99 a month plus a $350 setup, and Local Services Ads Management is $350 a month plus a $500 setup. Most contractors start with one or two of those, and your exact plan is set on a free consultation.

How do I stop losing jobs to calls I miss on the job site?

Let the phone answer for you. Missed-call text-back sends a branded text within seconds with a link to request an estimate, and follows up if the homeowner goes quiet. An AI receptionist can also answer the call and collect the project details. Velora sets up both, so a call you miss on a ladder still becomes a job.

What does a marketing agency for contractors do?

A marketing agency for contractors helps you win more of the jobs you want: local SEO and a strong Google profile, Local Services Ads and other ads, a website that takes estimate requests, reviews, and tools that answer and follow up on every lead. Velora Media builds these as one connected system.

How do I follow up on estimates that did not sign?

Follow up more than once, by text and email, over a few weeks. Homeowners often collect several quotes and decide slowly, and the contractor who stays in touch usually gets the call back. Velora's Foundation Systems sets up automated estimate follow-up sequences in your CRM, for $1,000 to $2,500.

Do Google Local Services Ads work for contractors?

Where Google offers them for your trade and area, Local Services Ads put your company at the top of the results with your reviews, and you pay for leads instead of clicks. Velora Media sets them up, handles verification, and manages them for $350 a month plus a $500 setup, including disputes on bad leads.

Are lead apps like Angi or Thumbtack worth it for contractors?

They can be, as one source among several. You pay for each lead, and the homeowner may be comparing several contractors at once, so fast replies and follow-up decide who wins. Many contractors use them to fill gaps while building Google leads they own, which cost nothing extra once the profile ranks.

How do I show up on Google when people search for a contractor near me?

Claim and complete your Google Business Profile with your trade, service areas, hours, and photos of finished jobs, then keep earning recent reviews and replying to them. Velora's Local SEO Setup handles the profile, local listings, and on-page SEO, so you appear when someone nearby searches for a general contractor or a kitchen remodel.

How do I get more Google reviews as a contractor?

Ask every happy client when the job wraps up, with a text that links straight to your Google review page. Velora automates that request after every job and replies to reviews through Google Business Profile Management, which keeps your profile active for homeowners comparing contractors before they hire.

How do I get more repeat work and referrals from past clients?

Stay in touch after the job is done. Velora's Database Reactivation campaign sends a timed text and email to past clients you have not heard from in a while, with a real reason to reply, and routes the answers to you. It costs $750 to $1,500, depending on the size of your client list.

Do you work with contractors outside New York?

Yes. Velora Media is based in Manhattan and works with independent contractors across the United States, from roofers in the suburbs to remodelers in small cities. Google profiles, estimate replies, follow-up, and ads all run online, so the work does not depend on where your crew is, and the free consultation is booked online.

Who owns the system after it is built?

You do. Your Google profile, ad accounts, website, client list, and reviews all stay in your company's name. Ongoing support is there if you want it, but the system runs fine without us watching it. If you ever move on, everything you paid for stays with your business.